For the third year running, Fresh Solutions Network has been named as a finalist in the PMA Impact Awards for Excellence in Packaging for their innovation and creative excellence with the new, Side Delights® Flavorables, potato product line.
The Produce Marketing Association reported that 14 packaging submissions were selected as 2016 PMA Impact Award Finalists. Entries are judged on the packaging areas of Marketing, Sustainability, Consumer Convenience, Food Safety, and Supply Chain Efficiency/Functionality. The 2016 Impact Award winners will be announced on Friday, October 14, 2016 at PMA's Fresh Summit Convention & Expo in Orlando, Florida USA.
“The Flavorables potato line is being introduced with the goal of providing convenience shoppers with a new, fresh, fast, and on-trend way to serve seasoned potatoes in packaging that provides retailers with a way to attract the customers’ attention and increase sales,” According to Kathleen Triou, President & CEO for Fresh Solutions Network. “We are excited about being chosen as a finalist for this prestigious award. Packaging is an important element for increasing the consumer’s engagement, especially when it may be the only way for them to judge the quality and flavor potential of the product. High marks for our packaging translates to better sales on the shelf for our retail customers.”
The new Side Delights® Flavorables potato product line pairs packaged potatoes with bold, globally inspired seasoning blends, created specifically to bring out the best flavors in fresh potatoes, including:
Chimichurri Seasoning: roasted garlic, cilantro and lemon
Smokin’ Tomato Seasoning: roasted tomatoes, garlic and chives
Malaysian Curry Seasoning: chili pepper, lemon grass, ginger and lime
Side Delights® Flavorables are packaged to deliver incremental volume, revenue and profit with the following features providing functionality and in-store impact:
- 100% recyclable tray and overwrap sleeve
- Clear film over tray allows complete product visibility while ensuring safe, clean potatoes
- Overwrap sleeve extends shelf life, and provides a window to show product freshness to shoppers without having to pull the sleeve all the way back
- Shelf-stable: refrigeration not required
- Contemporary graphics and bold colors enhance shelf impression and appetite appeal
- Messaging that clearly communicates “microwave-ready” for quick preparation
“Consumers crave new and easy ways to prepare potatoes, and global flavors are a hot food trend right now. Research* shows that nearly half of Americans consider themselves to be “foodies” with 86% of them interested in learning more about international food. The growth of the value-added potato segment continues to outpace the category, and we are confident that these bold, new international flavors and innovative packaging is a winning combination,” added Triou.
*Mintel Research 2016
Contact Information:
Kathleen Triou
Tel: (209) 627-6800