Pink Lady® offers exclusive apple cosies with Asda

Pink Lady® has announced an exclusive campaign with Asda, offering a free apple cosy with every purchase of a 1kg bag of Pink Lady® apples. The campaign is the first of its kind for Pink Lady® in the UK and aims to offer something special to reward its consumers with added value, exclusive Pink Lady® merchandise.

The offer begins on Monday 29th February and will run in 340 stores nationwide with a flash label on the front of each pack highlighting the free cosy. The deal will run for approximately three weeks (while stocks last).

Assistant Marketing Manager for Pink Lady®, Maxime Delacour said: “The apple cosy will help our customers protect their favourite apples wherever they go, meaning their snack is always in perfect condition. Asda was excited to work with us to create more activity in the apple aisle and hopes this promotion will bring more customers to the fruit and veg area. We are thrilled about this exciting promotion and are sure consumers will love it.”

For more information:
Kyla Flynn
Tel: +44 113 307 0113
Email: kyla.flynn@mcgpr.co.uk