CBI will be participating in Fruit Logistica 2016 this year with 4 pavilions and 33 companies. Companies with potential from West Africa and Central America present themselves at the fair in Berlin. The CBI has Export Coaching Programs with companies in these areas and other Latin American and Asian countries, "The fruit and vegetable program has been running for a few years now in West Africa and Central America," says Piet Schotel, the fair coordinator for CBI.
Standing on your own two feet
At the fair CBI wants the companies to present themselves, "After all, once the program is finished they have to be able to stand on their own two feet." Some companies that have gone through the program continue to attend the fair after the initial four years, "Particularly companies in Peru, Ecuador, Colombia, Egypt and Kenya. That is really nice to see."
Pavilions
Two other African countries, Ghana and Senegal, have their own pavilion in hall 7.2. CBI supports the companies that are in these pavilions.