Avocados from Mexico announced their partnership with the Montreal Canadiens, National Hockey League professional team. Throughout the season, a TV media plan will showcase Avocados from Mexico to Québec consumers, as part of the RDS and Sportsnet hockey night broadcasts. To create a real Mexican fiesta spirit, guacamole made with Avocados from Mexico has been introduced in food concession stands in the Bell Centre, Québec's famous venue for hockey and major international artists. Furthermore, promotions will take place in various food retail banners in the province. The partnership will also be promoted on Avocados from Mexico's Canadian digital platforms.
As a perfect pairing with hockey nights between friends, Québec web ambassador, Bob le Chef has created special hockey-inspired recipes for Avocados from Mexico, such as The Pre-Game Guac, the Stuffed Avocado Puck and the 110% Mac'n'Cheese Avocado Nuggets. It's everything you need to impress and delight the whole gang.
For more information:
Johanna Raynaud
+1 514 288 5802 ext. 210
