Earthbound Farm
Kale Caesar added to PowerMeal Bowls line
Available now, all four organic salad bowls — Kale Caesar, Asian Noodle, Southwest and Spinach Quinoa are perfect ready-to-eat salads, for lunch on-the-go or as dinner for one. The new Kale Caesar expands the line with a contemporary twist on the traditional Caesar Salad. Tender leaf nutrient-dense baby kale pairs with premium flavorful toppings and a slightly spicy dressing for a best-in-class bowl. These salad bowls are poised to deliver incremental sales in any salad set. Not only do bowl consumers stock up, they also purchase nearly twice as many packaged greens each month as non-bowl consumers (source: Seurat Group/Earthbound Farm national survey, 2013).
Complete with organic plant-based proteins, the Earthbound Farm PowerMeal Bowls are unlike any other available ready-to-eat salad bowls. Each bowl’s baby greens offer more nutrition than the more widely available iceberg and romaine-based bowl kits. And with 73% of consumers that try the PowerMeal Bowls indicating the intention to repurchase (source: Earthbound Farm Survey on repeat purchase, Sept 2014), the PowerMeal Bowls are clearly delivering a convenient and satisfying solution for organic consumers.
Kale Caesar includes tender baby kale, crunchy red and green cabbage, and sweet shredded carrots packaged together with roasted sunflower seeds, tangy aged parmesan cheese, crunchy multi grain croutons and a spicy lite Caesar dressing.
Earthbound Farm’s PowerMeal Bowls (4.93 – 5.58 oz clamshells) are shipping now with suggested retail price (SRP) of $4.99.
Visit www.ebfarm.com for more information.