India: Push for 'Noor Jahan' mango patent
"We have approached the state government for its consent to get Noor Jahan patented as MP's property. The district administration and MP government will jointly apply for patenting of Noor Jahan," Alirajpur collector Shekhar Verma, told PTI, adding that MP government wants to promote Noor Jahan's commercial production.
Unlike the dainty image the name evokes, Noor Jahan variety is all about weight and size, apart from its sweetness. One mango weighs between four-and-a-half kg and is nearly one-feet long.
The 'Noor Jahan' mango has won many acclaims including national award at Indore Mango festival in 1999.
The Katthiwara region, neighbouring Gujarat, houses two mango farms with five trees where nearly 100 mangoes grow in one tree.
According to locals, Noor Jahan is not only popular in India but gets demand from abroad as well. Each mango fetches around Rs 300 to 500.
The Noor Jahan mangoes have its origin in Afghanistan and were brought to Gujarat from where it now has presence in Madhya Pradesh.
Source: business-standard.com
