India: Sungold kiwi to launch by end of May
Rithesh Bhimani, market development manager from Zespri International, says, “We are looking forward to tap the market initially in tier-2 and tier-3 cities due to its faster growth in the country on a wider aspect for the Kiwifruit, for its own reasons,” adding that Mumbai was expected to receive the first shipment of imported Kiwifruit containing 5,120 trays per container in the first week of May, this year.”
“As part of the marketing strategy, we are already selling around 600 pieces a day targeting women and kids in particular and aiming at competitive prices against green,” he points out. The price of Kiwifruit was only 30-35 per fruit that makes it cheaper than imported apples. However, he was reluctant to reveal the overall investments.
The company is eyeing for more growth in huge volumes as it had witnessed 24 per cent growth for FY-14, 15, while the growth sales touched 38 per cent within a short span of time.
Further, in his talk stressing on the reasons to realise the importance of Kiwifruit, he indicated the company's extensive sampling with street vendors and stores and tie-ups with corporate sector. Interestingly the company is also involved in conducting regular training programmes with the aforesaid categories in order to strengthen the distribution system and regular timely supply of fruits in the market.
Source: fnbnews.com
