People want to eat vegetables, but hardly take any time to do so. This is one of the problems the sector is dealing with. The American website MuscleFood.com is playing into this with the new microwave line. And because it has to be very healthy, they're opting for the super vegetable kale.
The health food store offers three types of ready made vegetables: a mix of beets and kale (150 grams), just kale (70 grams) and sweet potatoes (100 grams). "For those who love vegetables, but don't have time to cook. Freshly steamed and without added flavouring or preservatives."