Fruit Logistica: Certificate of appreciation for Galia melons

Grupo Real Fruta Brasil, a leading Brazilian cooperative in fresh melons, has received a certificate of appreciation for its support of the ‘Flavour model for Galia melons’. This certificate has been given to Mr. Antonio Carlos Nazaré (Quality Control manager) and Mr. Reriton Moura (Export manager) of Real Fruta Brasil. The company has been recognized for the high rate of dedication which has resulted in the delivery of top quality melons for the development of the flavour model.

From left to right; Martijn van Asperen (Business Development, HillFresh International), Antonio Carlos Nazaré (Quality Control, Grupo Real Fruta Brasil) and Reriton Moura (Export manager, Grupo Real Fruta Brasil).

Unique scientific path
HillFresh is currently working on developing a unique Taste Matrix for melons together with Wageningen UR and four seed breeding companies (Enza Zaden, Sakata, Monsanto and Nunhems). This matrix, at which subjective qualitative values (taste, texture, fragrance, etc.) are indexed by an experienced taste panel, allows the group to select which varieties will be successful and continue to develop these more quickly and more effectively. This model will be in use in the summer of 2015.

Building the Taste
Besides the unique Taste Matrix for melons, HillFresh has developed a new label ‘‘The Expert in Taste'' which guarantees a product with a superior quality and taste throughout the year.

For more information:
Martijn van Asperen
HillFresh International
Tel: +31 180 898 000
Email: martijn@hillfresh.eu
www.hillfresh.eu