North America Edition
Procacci Brothers Sales Corporation has unveiled new Sesame Street-themed packaging for their popular Santa Sweets authentic grape tomatoes. The new packaging and label, which features Sesame Street’s lovable red character, Elmo, is Procacci Brothers’s first contribution to the Produce Marketing Association and Sesame Workshop’s nationwide eat brighter!™ initiative.
“Our Santa Sweets grape tomatoes are a perfect fit for this fantastic initiative,” Rick Feighery, Procacci Brothers vice president of sales, said in a press release. “Kids love their sweet taste and that they’re great for snacking. The health benefits are numerous – just one serving contains 45% of the recommended daily values for Vitamin C and Iron. Grape tomatoes contain no cholesterol or fat and they’re an outstanding source of the powerful antioxidant lycopene.” Feighery then added, “And the brilliant red color of our tomatoes parallels Elmo’s bright personality and appearance seamlessly.”
According to director of marketing, Frank Paone, the ‘eat brighter!’ campaign presents one of the most exciting marketing opportunities that Procacci Brothers and Santa Sweets has encountered since introducing grape tomatoes to the mass US market in the late 1990’s.
“When we joined the program, our team saw it as a natural fit to put a Sesame Street character on our own existing label near Tom, Matt & Otto, our longtime Santa Sweets® mascots. We love the ability to promote the characters to children as we’ve seen proven success around the industry with it. Grape tomatoes are such a sweet and healthy snack for young diets and we believe that the ‘eat brighter!’ program will help us get them into more lunchboxes and onto children’s plates,” said Paone.
Available year-round, Santa Sweets authentic grape tomatoes are ripened on the vine and handpicked to ensure the highest quality. The ‘eat brighter!’ labels are available to ship to customers immediately.
Please visit www.santasweets.com for more information.
Announcements
Vacancies
- Technical Sales Representative, Leamington, Ontario
- HR Generalist
- Technical Sales Representative, Ancaster, Ontario
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Ein- und Verkäufer Obst
- Manager Operations Ethiopia
- Senior Grower
Specials more
Top 5 - yesterday
- Italian stone fruit exports will go back to normal in two weeks
- "The price of new garlic is not expected to drop in the short term."
- Better returns, but lower yields and higher costs for New Zealand onions
- AVA Magnum® grows perfectly in the Scottish climate
- How to control the microbiome in soilless cultivation?
Top 5 - last week
- UK and Europe “screaming for citrus” but still more rain for South Africa
- Large volumes of Vietnamese Kanyao durians on the market, Thai mangosteen in short supply with rising prices
- “Right now, everybody in the US is desperate for grapes”
- "2023 avocado season off to a good start"
- Grape farming firms among Namibia’s fastest-growing companies in 2023
Top 5 - last month
- Risk of heart disease might drop significantly by drinking these fruit juices
- South African strawberry aficionados in for a Woolworths treat
- Japanese farmer produces mangoes that sell for $230 each
- UK and Europe “screaming for citrus” but still more rain for South Africa
- Malaysian durians expected to be cheaper & better this season
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2020-05-26 "Ozone as an alternative for CIPC in transport"
- 2020-05-25 Solutions to disinfect fruits, vegetables, and fruit and vegetable collection centers
- 2020-05-22 "Low-cost Chinese thermometers meet all the basic needs of fruit exporters"
- 2020-05-15 "Special COVID-19 bonus" to facilitate labor in the field
- 2020-05-14 The modern mouse trap
- 2020-05-13 Frigga introduces a low-cost, single-use USB datalogger that lasts more than 90 days
- 2020-05-08 Valente produces complete systems for innovative crops
- 2020-05-08 “Traders must keep focusing on tasty snack tomatoes”
- 2020-05-07 Saving on the harvest of small fruits is possible
- 2020-04-30 "We offer the only waste-free post-harvest solution for stone fruit"
- 2020-04-22 Wide range of customization options with the Multytunnel system
- 2020-04-22 Frigga launches ultra-low-cost disposable USB temperature recorder
- 2020-04-22 New tests show significant improvement in watermelon productivity under climatic stress conditions
- 2020-04-14 “We bring a Latin touch to the European market”
- 2020-04-09 Innovative magnetic closing system for anti-insect nets
- 2020-04-01 Microwave technology to assist the fruit and vegetable supply chain
- 2020-04-01 Brandt Europe develops a nutritious solution that controls blossom end rot in California peppers
- 2020-03-30 "Growing number of fruit and vegetable retailers keep products fresh with Logfresh preservative card"
- 2020-03-24 How one Australian company is turning mushrooms into a meat alternative
- 2020-03-19 Vacuclean, the vacuum pyrolysis system for metal filters contaminated with rPET
