Commitment to quality vital Saudi market
Al-Rabie Saudi Food Co. Ltd., is a founder member of the Arab Beverage Association (ABA). ABA is a member of the Arab Federation for Food industry, which is affiliate of the Arab League.
Alharthi stressed that the main market for Al-Rabie products is Saudi Arabia — “domestic market is the biggest and cannot be neglected”. The exporting markets are the GCC countries, Yemen, Iraq, Jordan, Palestine and Egypt. There is a huge demand for Al-Rabie products in North Africa (Tunisia, Libya, Algeria and Morocco) and USA. In the near future, we will support the market in these regions,” Alharthi added.
The total number of employs at Al-Rabie Company is 550; 100 Saudis and 450 non-Saudi. “We do have women working in the company,” Alharthi said, adding that Al-Rabie is planning to hire more Saudis, both male and female, in the future. For the time being, the company is training Saudis at different jobs and offering English language and management skills training. About sourcing of raw materials, Alharthi said: “Saudi Arabia does not have enough fruit to make industry self-sufficient and so we depend on imports”. All raw materials come from abroad — mango from India, apple from Austria, orange concentrate from Brazil, etc. “The company maintains strict specifications and quality control for all the raw materials.
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