VOG displays its wide range of apple varieties at Fruit Attraction and its Win!Marlene competition

The South Tyrol Fruit-growers' Consortium will be among the protagonists of the 2014 edition of the major Spanish Fruit Exhibition, held in Madrid from 15 to 17 October. The spotlight will be on VOG's rich range of apple varieties and also on its exciting Win!Marlene® competition, in which visitors will be able to participate during the event.

(Madrid, 15th October 2014) Kanzi®, Jazz®, Marlene Bio®, Evelina Bio® and the 5 classic Marlene® varieties. There will be an ample supply of apples for all tastes at the VOG Consortium's stand at Fruit Attraction (hall 3, Stand 3E05A), the trade show for the fruit sector to be held in Madrid from 15 to 17 October.

In the display area hosted by the Consortium of South Tyrol Fruit-growing Cooperatives, visitors will be able to admire the entire range of fruit varieties grown in the Italian Alpine valleys, and taste some of the latest novelties.

One of these is the “Club” apple called Jazz®: this has a firm crunchy pulp and an appealing bittersweet aroma... a result of it being a cross between the Gala and Braeburn varieties. Another protagonist in the VOG stand will be Kanzi®, an intrinsically seductive apple which has established itself in recent years in groceries and fruit departments of Spain's main retail chains.

Also to the fore will be the five intensely colourful Marlene® apple varieties and the Marlene Bio® line, as well as a new variety from the organic sector: the Evelina Bio® apple.

"Spain is one of the biggest markets for our apples, absorbing over 40,000 tons of our produce every year" - states Gerhard Dichgans, Director of the Terlano-based VOG Consortium. “Fruit Attraction is a key occasion in our promotion calendar, allowing us an annual meeting-place with our commercial partners, in which to present our latest novelties and promotional initiatives", concludes Dichgans.

At Fruit Attraction, visitors try their luck with Win!Marlene®

On the 1st of October, the Marlene® sticker competition got underway in Spain, and will conclude on 30 June 2015, awarding lucky winners with 600 shopping vouchers of €40 each, to be spent on the Zalando website, plus 9 prepaid credit cards of €500 each. Participation is simple: every Marlene® apple has a code underneath its sticker: participants just fill in this code on the www.win.marlene.it website, or send it by sms to the number +39 366 9236214. They find out immediately whether they have won a voucher prize or not and, by conserving their sticker, they can also participate in the monthly extraction for one of the prepaid credit cards. And that's not all: for all those participating in the competition, Zalando will offer a €10 discount on shopping over €50.

Visitors to Fruit Attraction will be offered a further chance: during the Madrid event various invitation postcards will be distributed, each one with a sticker.

All those visiting the VOG stand can try their luck and see if they win a competition prize! The appointment is in Hall 3, Stand 3E05A. 

For further information: 
Alice Camellini
T. +39-059-7863894
M. +39-340-6576207

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