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Pure Flavor expands snacking line

The growing popularity of greenhouse produce has Pure Flavor, a greenhouse grower based in Leamington, Ontario, looking to capitalize on the trend. With consumers looking for healthier and more convenient options, Pure Flavor is expanding its line of snack-sized greenhouse products.

“We wanted a product where we can promote a variety of greenhouse produce and continue expanding in the snacking segment.” said Sarah Pau marketing assistant of Pure Flavor. ‘Snacking has truly become one of the trendiest and effective ways in part of healthy living. Though finding easy convenient healthy alternatives can be difficult and time-consuming.’

Pure Flavor's Veggie Snack Packs can eliminate all burdens by providing consumers with healthy snacks in small packages. The nine-ounce version contains mini cucumbers and grape tomatoes and is meant for individuals. The 15-ounce version includes mini peppers, grape tomatoes and mini cucumbers and is meant for larger groups.

“During development stage, we wanted a product that can provide the best tasting flavor and most convenience for the Veggie Snack Packs.” said Jamie Moracci President of Pure Flavor. “We have selected Pure Flavor’s most popular items with the least amount of time required during preparation that is guaranteed to be enjoyed by consumers.”

Pure Flavor will display the new additions to their snacking line at this week’s PMA Fresh Summit, where they'll occupy booth 4572. The show is an opportunity for the company to highlight other recent noteworthy items to the public. One of those bits of news is the presence of Pure Flavor peppers on the International Space Station. Their greenhouse peppers were requested by NASA, and the peppers are now currently orbiting the earth as part of the food supply for the astronauts on board the space station. Also new this year is the labeling of Pure Flavor produce as Non-GMO food.

For more information:
Pure Flavor® Team
Phone: +1 519.326.8444
Email: [email protected]