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Kalettes to be unveiled at PMA Fresh Summit

Growers and marketers of Kalettes™, the new brussels sprouts and kale hybrid, will be present at PMA Fresh Summit 2014 to talk to customers and interested parties about the hot new vegetable. 

This summer, Tozer Seeds announced that it has entered into exclusive marketing agreements with six companies to grow and market Kalettes. The companies who have entered into the marketing agreement with Tozer for Kalettes are: 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl. As part of the agreement, Kalettes seeds will be sold by Johnny’s Selected Seeds to small farmers and home growers.

Although supplies remain limited for fall, the companies are looking forward to giving customers a preview of what’s in store for upcoming seasons.

Booth information is as follows:
Classic Salads - #1268
Mann Packing - #1538
Ocean Mist Farms - #2240
Southern Specialties - #2378
WP Rawl - #2852
4Earth Farms – by appointment, Mark Munger @ 831 345-6937

“We are very excited by the reception to Kalettes from both consumers and the trade, and with all of the media attention we have been receiving,” said Kraig Kuykendall, sales manager of Tozer Seeds America. “Supply hasn’t caught up with demand yet, but crops are in the ground and getting ready for harvest. We are looking forward to seeing it on store shelves and in restaurants in a big way this coming spring.”

Kalettes are the product of more than a decade of research by Tozer Seeds, the largest family-owned vegetable breeding company in England. The kale and brussels sprout hybrid offers a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables. Kalettes are not genetically modified and were developed by cross-pollinating brussels sprouts with kale through traditional methods. 

Kalettes are now available through 4Earth Farms and Mann Packing and in limited quantities through other companies with distribution increasing throughout the winter. Kalettes will be available to both retailers and food service distributors directly through the companies.

For more information:
Lisa Friedrich
Golden Sun Marketing

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