The fruit and vegetables sector continues launching new ideas into the market. New formats, packaging or varieties aim to find a place on the shelves, focusing on values such as convenience, health or ecology.
The Pasarela Innova will be an interesting opportunity to see the fruit and vegetable varieties marketed over the past two years.
The event will be held from 15 to 17 October at Halls 3 and 5 of IFEMA, as part of the fair Fruit Attraction. Visitors will be able learn more about innovative proposals such as Easyqs, of the company Agroiris; a new cucumber format, of smaller size, for consumption in a single use.
For its part, Caparros Nature will showcase its pear cherry vine tomato Lobello; it stands out for its deep red colour and very sweet taste. It is sold in three kilo boxes and convenient 250 gram cups.
Endinava's most surprising product is a tricolour hydroponic lettuce; a very attractive product consisting of three types of lettuce (Lollo rosa, Lollo Bionda and Red oak leaf), grown and packed together, so they appear to be a single lettuce. They are sold with roots included and they are thus living products, considerably extending their shelf life.
In the most innovative fruit and vegetable market there is also room for new vegetables like Bimi, a natural hybrid between broccoli and Chinese cabbage, supplied by the company Sakata Seed Ibérica, or Natural Crunch's crunchy oranges, with a surprising texture.
As for cooked dishes, the most noteworthy are the recipes made from fresh vegetables offered by the brand El Huertico Gourmet, of Huerta de Peralta, as well as the cooked mushrooms from Neofungi, ready to heat and eat.
But not everything presented are product innovations, there is also room for on-line tools like FruitBull; a website that provides data on prices of over 100 varieties of fruits and vegetables, greatly facilitating buying and selling in the fruit and vegetable market, and which the company constantly updates in real time.
Additionally, Pasarela Innova will also be a stage for the presentation of a new fruit and vegetable exhibitor created by Smurfit Kappa Spain and Portugal, which is intended to promote the consumption of these foods in supermarkets.
