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CRUNCH PAK® to debut multiple products at PMA

Crunch Pak®, the sliced apples specialist, will debut several items at the 2014 PMA Fresh Summit in Anaheim.

Crunch Pak’s 20 x 40-foot booth (#3084) will highlight the variety and scope of the company’s products available and feature its newest items including the NBA Fit Snacker that will be sold in Walmart stores this basketball season.

NBA Fit Snackers contain sliced fresh apples, cheese and pretzels and feature several of the league’s most popular players such as John Wall, Derrick Rose and Kevin Durant on the label. The suggested retail price is $2.49.

Crunch Pak is working with the NBA to feature Fit Snackers at events throughout the season and at the featured players’ personal appearances.

The relationship with the NBA is the second professional sports league to engage Crunch Pak. The company’s sliced apple snacks are sold at Yankee Stadium in New York and packages with the Yankees’ logo are sold in select markets in the Northeast.

Also at PMA, Crunch Pak will introduce FlavorZ in a box, a snack item for kids that has been in test markets since August. The FlavorZ box is made for “grab and go” snacking convenience with a handle for easy portability; in addition the box is reusable after the contents are gone with families being able to use the box featuring popular Disney characters to store crayons, toys, etc., for kids.

Two FlavorZ boxes will be introduced at PMA, grape and strawberry/vanilla crème.
Finally, the company will unveil the first-ever variety-specific peel and reseal bag at PMA featuring limited quantities of fresh sliced Honeycrisp, Gala and Piñata apples.
“Our shoppers are apple savvy; they know what they like and they look for their favourite varieties in store,” said Tony Freytag, senior vice president of sales and marketing. “We created the peel and reseal bag based on shopper feedback; consumers tell us they want to use one bag multiple times.”

The Crunch Pak booth will also include a dedicated display area for its co-branded product line with Disney and licensing agreement partners Marvel Worldwide and the New York Yankees and Major League Baseball.

“This is our opportunity to showcase what we’re doing to meet consumer demand for healthy, fresh convenient food,” Freytag said. “This year we’re excited to highlight our multiple licensing partners as we keep moving the product line forward through innovation.”

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