4Earth Farms Organics division growing in both sales and sku's

Southern California based 4Earth Farms is reporting that the recent expansion of their Organics division is paying dividends with double digit sales growth in both sales and SKU’s under their 4Earth Organics label.

“More and more we are seeing organic produce becoming mainstream,” said Mark Munger V.P. of Sales and Marketing at 4Earth Farms. “While organics have always been a part of our product mix, over the past two years, we have put significant investments into branding, time, acreage and strategic growing partnerships. This has allowed us to develop consistent year-round supply on our organics items to meet this demand. Our goal is to continue to add additional organic items and achieve year-round availability on as many items as possible. We move closer to that goal every day!”

4Earth Farms’ Organic sales increases are being seen in the company’s retail, foodservice and in wholesale divisions. “The combination of our recent 4Earth Organics brand refresh and industry awareness of our organic expertise has really resonated with key decision makers, which has resulted in significant sales gains”, said Munger. “We have become a ‘one-stop’ organic solution for our customers and we are passionate about helping our customers capitalize on the growing consumer demand for organic fruits and veggies.”

“Besides expanding to year-round supplies on key items, we are also working hard to bring new items to market,” adds V.P. of Organic Sales Anthony Innocenti. “We are leading the industry with our cultivation of Organic Kalettes™ - the exciting new hybrid of brussels sprouts and kale. We are also expanding into additional programs, such as organic pineapples, sweet potatoes, and expanded vegetable items, all
brought to market under the 4Earth Organics label.”

4Earth Farms sells over 100 organic SKU’s including potatoes, pineapples, green beans, cilantro, spinach, kale, brussels sprouts, Napa cabbage, green and yellow squash, cantaloupe, avocados, and a full citrus line.

“Anthony and his team deserve a lot of credit for all they have done to make our vision for 4Earth Organics a reality”, said David Lake, CEO of 4Earth Farms. “This is the most excitement we’ve seen in our Organics division since we started it 18 years ago, and I couldn’t be more pleased”.

For more information:
Mark Munger
4EarthFarms
Tel: +1 323.201.5800
Fax: +1 323.201.5780
Email: markm@4earthfarms.com
4earthfarms.com