The Juicy Group fruit salads grow 15%

The Juicy Group has been specializing in the production of fresh fruit juices, smoothies and fruit salads for 25 years. Yves Devos, owner of the Juicy Group, is satisfied with the year so far. "We had a really good start to the year, partially due to the mild weather. It is nice to see that sales are increasing as the sun shines. On the coast more sangria is obviously being drunk."

Growth
According to Devos the vacation period has started well, but demand differs per week. "The demand is also partly dependent on the sun. Thankfully we have fixed orders from hotels that we need to fill weekly." Recently The Juicy Group has been investing quite seriously. "Thanks to a few new clients our company has grown. Therefore we bought new machines and hired more personnel. In the near future more investments will be made. Now we are just getting everyone settled and making sure everything flows nicely, we have found a nice rhythm." Yves says that growth lies mainly in the fruit salads. "In terms of sales, fruit salads have grown by 15%. This is not just happening by itself, it requires a lot of patience in many different areas.

More mixes
The fruit salads look a little different now after the growth. "We are tailoring our products more and more to what our clients want. In the beginning we mostly worked with standard mixes, but instead of offering three mixes we now offer five times as much. The more specific demand requires more work on our part. This is why we do not yet have a preference for other client groups such as retail shops. Out clients are mostly hotels."

Juices
Devos also has a clear strategy for their juices. "We decided against having too many different kinds of juice in our assortment. We cannot continually expand and on top of this producing a few litres is not feasible. If a new juice comes out, it will replace an older juice. This occurs in dialogue with the client. Four times a year we have a new juice, right now the juice is a summer flavour of melons and grapefruit. Our clients can choose from ten types of juices. The positive effect to limiting the assortment is that the rest of the juices will automatically sell. In addition, the popular selling juices are also clearly visible."

For more information:
Yves Devos
The Juicy Group
Koningsdries 41
B-9420 Erondegem, België
Tel.: +32 (0)53 60 67 01
Fax.: +32 (0)53 60 67 02
info@juicygroup.be
www.juicygroup.be