British spears will be on time for Easter

Asparagus farmers are predicting that British spears will be on the supermarket shelves for Easter. This is a week ahead of the usual season start - owing to recent milder temperatures. Traditionally, commercial cutting for the outdoor grown crop begins on St George’s Day (23 April) although this varies according to region.

Farmers are optimistic about the upcoming season. Our hot summer last year means that there is plenty of energy in the asparagus plants and we can look forward to a longer season than in previous years.

This is great news for chefs and food lovers who consider British asparagus to be the best in the world. The full-flavoured and tender spears result from our unique climate and growing conditions.

Few vegetables can boast the upsurge in demand that asparagus has experienced in recent years. Enjoying a year on year rise in popularity over the last twelve years, the percentage of households in the UK that buy asparagus during the British season has risen from 2.1% in 2001 (around 490,000 households) to 17% in 2013 (almost 4.5 million households in total). [According to Kantar World Panel 12 w/e 07 July 2013]

Please visit www.british-asparagus.co.uk for more information on British asparagus.

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PamLloyd Marketing & PR
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