Edeka makes commercial for Hortyfruta and Andaluse

Hortyfruta, Edeka and Proexport are cooperating in an advertising campaign with German clients for consumption and tastings of Spanish fruit and vegetables. Hortyfruta has made an agreement with Edeka on the promotion of Andaluse fruits and vegetables for German customers. The agreement in 2014 includes more than 4,500 tastings of Spanish vegetables in 4,000 German Edeka supermarkets. They will be advertising in magazines and online as well. Reaching millions of German households.

'Enjoy Spain', which is Edeka's Group slogan, produces intense advertising activities in its campaign 'Wir lieben Lebensmittel'. Especially summer fruit, vegetables and citrus from Murcia and Andaluse. Vegetable tastings will take place from January until March. Stone fruit will be in June and July, citrus in November and December.

Edeka has prepared flyers especially for 25 million German households and 10 million for the German newspapers, where people can find information and a QR-code. That is where they can find details about growers and production regions of the vegetables.

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