Convincing the consumer, emotion at the point of sale

Today’s shoppers expect a wide selection of high-quality fresh produce. But a successful produce department also needs something more: the right atmosphere. Consumers should feel good about their shopping experience. They need to be reached on an emotional level.

Purchasing decisions are not always logical. Everyone knows that fruits and vegetables are amongst the healthiest foods available. Nevertheless, consumption levels are disappointing.

Spur of the moment purchases play an important role – especially in the fresh produce department. Food retailers and fresh produce suppliers can make a big difference. This has been clearly demonstrated with impressive results.

The 33rd Fresh Produce Forum takes place on Tuesday, 4 February 2014 from 15:30 to 19:00h in the ICC Berlin (Hall 15.2). International experts in marketing, research and from all levels of the fresh produce sector will be taking a close look at the heart and soul of today’s consumer.

The participation fee of EUR 85 includes a full-access pass for Fruit Logistica. Register here.

Susanne Tschenisch
Messe Berlin
Tel.: +4930 3038-2295
Fax: +4930 3038-2296
Email: tschenisch@messe-berlin.de
www.messe-berlin.com