US: Opal apples arriving one month earlier this year
Grown in Washington, Opal apples are sold exclusively in North America by FirstFruits Marketing. The apple is a cross between Topaz and Golden Delicious. The flavour is sweet to start with a tart finish, crunchy and is highly resistant to oxidation making it less likely to brown.
This year a focus on social media and public relations efforts will be supplemented by retailer demos and local events to get the apples in consumers’ hands. In-home Opal parties and relationships with brand ambassadors and bloggers will allow consumers to not only taste the apple but also learn about how they can help make a difference through the purchase of the apple.
Opal has teamed with ChopChop Magazine, the award-winning non-profit cooking magazine for kids 5-12. ChopChop founder Sally Sampson will join Opal at local events, demonstrating simple, kid-friendly recipes highlighting Opal apples.
Through the Opal Youth Make a Difference Initiative, FirstFruits is looking to provide funding for small, grassroots organizations surrounding youth-led food and agricultural issues. The initiative asks the fans of Opal® apples to nominate worthy organizations that need support. Nominees are run through a stringent set of criteria, and final awards are based on consumer votes of top nominations. Last season the Opal Youth Make a Difference Initiative provided funding for five projects in addition to Katie’s Krops.
For more information:
Lisa Friedrich
Golden Sun Marketing
Tel: +1 612.225.1671
Email: [email protected]
goldensunmarketing.com
www.opalapples.com