Green Giant ® fresh pouch packaging selected as PMA Impact Award finalist
The proprietary pouch design integrates the highest standards in resins and materials to ensure the perfect combination of form, feel and graphics. The re-sealable, ‘grab & go’ package offers convenience for consumers and merchandisers alike.
Cooking instructions, preparation tips and shopping lists are linked to the package through cooking icons and quick response (QR) codes which bring up the Green Giant Fresh mobile site. Bringing a modified atmosphere package to categories and segments which are traditionally bulk and whole fresh improves shelf life and quality while ensuring a food safe, hermetically sealed environment to prevent cross contamination in the supply chain and at the shelf.
After an initial test launch with Brussels Sprouts in 2011, Green Giant®Fresh launched additional products over the past year including Sweet Baby Broccoli, Artichokes, Radishes, Butternut Squash, Avocados, Grapes and more to make it the most comprehensive pouch product line in the industry.
For more information: www.greengiantfresh.com