"Fruit and vegetable trade at the coast finally going well"
Wim tells. "It is striking that, compared to last year, the change to the Summer season went step by step and in general the whole year was reasonably good. Now it was a lot less for a long time and in no time we were at the level of high pressure, from 0 to 100."
Summer fruit
"The products selling well now are really Summer products, such as soft fruit, cherries, stone fruit and melons. Because of the increased supply prices have decreased and sales are good. Also the cut fruit sells well. That is used, for instance, in fruit salads, breakfasts and sangria." Wim sees an increasing demand for products, which have not been on the market for very long. "For instance raspberry-strawberry and pineapple-strawberry. These are becoming more attractive to the client all the time." According to the trader this year one has to look for the best products. "The changing weather in various countries had an influence on the production and quality of the fruit and vegetables. One must really know what is good and that search takes longer than other years. To select is a difficult job, especially if one wants to supply the best quality only." Tanghe attaches a lot of value to certain brands. The Magique cherries and strawberries are really top quality. Also the French brand (Louis Favel) of peaches and nectarines are the best at the moment."
Spring and autumn make the difference
Does the attractive start to the Summer make good the Spring already? Of course we profit from this nice weather. For us, Spring and Autumn often still make the difference. When that is good then there is a real difference in the turnover. Spring was a disaster. If we really have to give an opinion about the season, then we have to wait and see about Autumn. We are very positive about the Summer. We also have new clients. People look for quality and end up with us. That is very good to hear."
Established value
Fruit and vegetable wholesaler Wim Tanghe has specialized in the supply of a complete range of potatoes and fruit and vegetables to hotels and restaurants, large scale kitchens and foodstuff retailers. According to him, it is noticeable that some sectors are in difficulty. "Especially the hotel and restaurant business living from tourism have problems. Only established values and good business will survive. Also with greengrocers this is the case. We still supply a few specialist shops and these are the companies supplying quality and know what it is all about. They are specialized and good at what they do. Although sometimes the large stores are a problem, with the real specialist stores one always finds better products."
For more information:
Wim en Ann Tanghe
Groothandel Wim Tanghe
42, Evendijk-West
8370 Blankenberge - Belgium
tel 050/41.45.59
fax 050/41.50.09
Wim: 0496/52.58.58
Ann: 0496/52.61.61
www.wimtanghe.be
[email protected]