Greece is booming - investing in new varieties and cultivation techniques

That is a fact – the innovative fresh produce sector in Greece is investing in new varieties and cultivation techniques. Table grapes are currently in focus, with quality products being shipped to key markets such as the UK, the Netherlands and Germany.

"The financial crisis in Greece challenges the country's producers to continuously search for new quality markets,” explains Zisis Manossis from grape marketing company Zeus Kiwi S.A., ”Grape cultivation is booming and growers expect good results."

Greek fruit and vegetable growers are looking forward to good results at Fruit Logistica 2014. "The interest in the world's leading trade fair for the fresh produce business continues unabated. With the official registration deadline for exhibitors just two weeks away (31 July 2013), there is a strong demand for exhibition space from companies across the globe,” Gérald Lamusse, Fruit Logistica Global Brand Manager explains.

“Based on current registration levels, we expect more than 2,500 exhibitors from 80 countries to showcase products and services from across the whole value chain at our event.” Fruit Logistica 2014 takes place on 5-7 February. Exhibition stand registration forms are available online.

www.fruitlogistica.com