Le Crunch, the umbrella hallmark for French apples can prepare a positive campaign balance for the 2012/2013 season: a large number of promotion actions in the foodstuff trade has made the consumer attentive to Le Crunch apples. Also the brand became the sponsor in November during the third European fruit and vegetable discussion of the German AMI (Agrarmarkt Informations-Gesellschaft) in Berlin. In addition Le Crunch was represented at the international trade fair Fruit Logistica in February 2013.
In the beginning of November 2012 Le Crunch presented itself as one of the sponsors of the third European fruit and vegetable discussion of AMI for the trade public with a stand, where apples could be tasted and visitors were informed about the large diversity of French apples and the commitment of growers to quality and sustainable apple production.
Le Crunch organized various promotions during the past months with price games and adverts in client magazines and folders. All this in order to make consumers more aware of the Le Crunch apples. With trading partners WEZ Minden, Konsum Leipzig, Metro C&C and HIT-trading group, supported by these actions, a clear increase in sales of 47.5% was achieved (compared to the average of numbers sold in periods without promotional activities).
