Simplot call for GM potato approval
Simplot has branded them Innate potatoes. The company figured out how to use existing potato DNA to design a spud that’s less prone to dark spots.
This is not the first time such a thing has been attempted - a similar call from Monsanto was eventually discontinued back in the 1990s, after a backlash from McDonald's consumers. Simplot is also a long time supplier of McDonalds.
Source: opb.org