Since 2007, Migros has, as well as five German supermarkets also had an onlineshop Migros-shop.de. The assertion that this online shop in Germany is not going well and therefore cooperation with U.S. Amazon has been chosen, explains Migros spokeswoman Monika Weibel. "A partnership with a large platform has been planned for a long time," said Weibel. Migros would benefit from the good image of consumer image of Amazon while the products can be introduced to a large audience in Germany.
In the Amazon shop Swiss Migros offers products at "German standards", ie. the prices are often lower than in the Swiss Migros supermarkets, some up to 10 percent. "We had, in some categories, to adjust prices to the German level," said Weibel. Swiss customers are not able to place orders with the Amazon shop. Are Swiss customers being excluded from the lower prices in Germany? "The goods are meant only for German customers," said Weibel. "Because we only deliver within Germany it is related to the chosen logistics platform." Swiss customers can not place orders at Migros-shop.de.
People who live in Switzerland and still want to order, can get around this. Many German kiosks, private firms and companies offer to receive a package for about 5 Swiss francs and then inform the actual receiver when it has arrived. This package can then be picked up at the German address.