The Lidl branches will be opened in Subotica, Zrenjanin, Novi Sad and Valjevo. The Lidl purchased a piece of land 11,000 squared meters wide in Novi Sad that is valued around 1.6 million Euro.
Serbian consumer protection agencies and industry experts are happy that the Lidl is coming to Serbia and hope for more competition from discounters. Apart from special discounts, prices in Serbian stores have stayed stable and are high in comparison with buying power. The average salary in Serbia comes to around 345 Euro.
