Best Fresh Group introduces 5 new brands at Fruit Logistica
For this reason the Best Fresh Group presented the first of 5 new brands this week: the unique premium collection of fruit and vegetables under the name ‘Icons’.
The new brand policy includes another 4 distinguishing brands: Discovered, EasyTo, ThankYouNature and Aroma.
The new products represent a switch from ‘brands-per-business’ to 'brands-per-segment’. In this way it is a switch to thinking from the point of view of the client.
On the basis of the brand clients can immediately see what quality they can expect. In addition brands such as Icons, Discovered and EasyTo offer an opportunity to increase the performance,’ said Mart Vastar, director of the Best Fresh Group.
Icons
In order to be eligible for the Icons qualification a product must offer the best of the best of the season, not only in taste, but also in shape and colour.In the light colour of the packaging the products are ideally presented. Each product comes with a unique number, colour and additional name.
In this way Best Fresh demonstrate that Icons consists of a collection in which each product has its own story. Each packaging is fitted with a unique QR code allowing the consumer to give feedback about the product and to find more information about its origins.
Discovered
Pomegranate seeds, red kiwi, sweet potato… the average consumer has no idea of the existence, the taste or origin of many products that are slightly less well known, let alone knowledge concerning preparation or storage. But consumers also are curious. Hence this private label for specialities.
EasyTo
Consumers wants to eat fresh and healthy products, without additional preparation time. The answer to this is the comfort assortment EasyTo. Wok, steam, soup and salad as complete dinner components and provided with extras - for instance a herbal mix.
ThankYouNature
Assortments of fruits and vegetables guaranteed to contain more nutritional values than average. Tomatoes with more lycopene, carrots with more beta-carotene, and red onions with more quercetin, to mention just a few examples of the extensive assortment. ThankYouNature tells you how healthy qualities of fresh products affect the human body and, most importantly, how to prepare for best results.
Together with certified and trained vegetable specialists Best Fresh started this range in the Netherlands in 2011.
Aroma
The daily assortment of the Best Fresh Group will be easily recognisable. Where the brand Icons marks the top segment of the market, Aroma is there for the volume of quality products.
The Best Fresh Group is a group of companies each of which is strong in year-round growing, packaging, marketing and distributing of fresh vegetables and fruit. Each member of the group is an independent company with its own specialisation. Each company is trend setting in its own segment. The added value of the group is found in the advantages that are achieved in for instance total quality care, personnel affairs, marketing & communication, ICT and administration. By sharing knowledge within the group the advantages are optimized and the costs are minimised. This is not only an advantage for the participating companies, but also for long term cooperation with suppliers and customers. The core activities can be divided into 3 segments: Trade, Produce and Logistics.
The five new brands will be presented at the Fruit Logistica fair from 8 – 10 February, hall 1.2 stand C09
For more information:
Fleur Vreugdenhil
Best Fresh Group
Tel: +31 174 530 632
Email: fleur.vreugdenhil@bestfreshgroup.com
www.bestfreshgroup.com