Monsanto showcases new branding & new products

Monsanto’s Vegetable Seeds Division will be showcasing its new branding at the Fruit Logistica with its leading vegetable seeds brands De Ruiter and Seminis. As part of their customer approach Monsanto will present its new chain team and brand strategy. Two of our innovative products are Beneforte, the new super broccoli and Frescada Lettuce, Monsanto’s newly developed lettuce brand.

Chain Experience
Monsanto considers food and vegetables as a joint effort of all partners in the chain. Its goal is therefore to support all partners in the process, from seed supply to plate. A special team of Chain Managers has been set up to serve their customers. Sean Gardner, Monsanto’s Chain Director for vegetables in Europe-Middle East-Africa, explains: “Our team consists of professionals who optimize processes who search for chances and stimulate effective cooperation in the entire chain. We are looking forward to meeting you at our stand.”

Brand Experience
Agriculture and customers are at the core of everything Monsanto does. Our goal is to help customers profitably meet market needs and provide them with exactly what they’ve asked for in a vegetable seed company. Monsanto is pleased to introduce to you the refreshed Seminis and De Ruiter brands.

Growers face unique challenges and have specific growing conditions within their production environments, and they deserve product performance and the crop expertise to match. So, going forward, Seminis will be dedicated to Monsanto's open-field and unheated greenhouse products, and De Ruiter will be focused on glasshouse, heated greenhouse and rootstock products.

The brand is the promise Monsanto makes to customers regarding what value they can expect. That promise for both Seminis and De Ruiter is outstanding growing potential. With Seminis, Monsanto focuses on giving growers the freedom to focus on their goals and real passions, the freedom to grow the very best crops, to grow their business and to build their futures.

With De Ruiter, Monsanto focuses on providing growers a sense of pride in what they grow and great satisfaction in delivering the very best products to the marketplace.

Product Experience
Broccoli is one of the most nutrient-dense foods known; it offers an incredibly high level of nutrition and makes most top ten lists of good for you super foods. Beneforte broccoli is even more than a good thing. It is the result of over ten years of cross-pollination and selection to combine the best attributes of commercial broccoli with a wild broccoli variety found in Southern Italy. This wild broccoli, related to the familiar broccoli we eat today, has a unique, increased ability to produce phytonutrients such as glucoraphanin. This broccoli will be one of Monsanto's features during the Fruit Logistica.

FRESCADA Sweet Lettuce: a new type of lettuce which combines the crispiness of Iceberg and taste of Romaine or “Cos” lettuce. Frescada Sweet Lettuce can be recognized by its elongated shape and green colour. What makes Frescada Sweet Lettuce unique is its sweet and crunchy taste, never being bitter.
The second lettuce innovation is a Romain and Butterhead Cross: Frescada. Butterhead has the butterhead taste characteristics but a crunchier leave. Because of its shape and firmness it can be positioned as a convenient butterhead type.

Culinary Experience
Meet Chef and food designer Guus Vredenburg at the stand. He will bring you the ultimate taste experience with delightful snacks produced with ten innovative Seminis and De Ruiter products.

A special focus will be on tomato. Come and taste all the different aspects of tomato flavours and rest assured: you will be surprised.

For more information, please visit: www.monsanto.com/livingproof