Avocados from Mexico may increase sports marketing
But if they do end up pushing into sports, it may be smaller scale, given the brand’s interest in reaching mothers who buy avocados at the supermarket. Kinser said they might bring some sponsorships to children’s soccer schools. Doing this they would also be a way to further engage Hispanics.
“We are in the process of examining everything we have done, what has worked and how we can continue strengthening our strategy. I do see sports marketing as a pillar in the future, but it will need a bigger investment,” Ivonne Kinser, Digital Strategy & Innovation director at Avocados From Mexico said.
source: portada-online.com
