Doc’s Food Stores, which operates as Country Mart, JB’s Market and Apple Market, has launched the Mushroom Council’s Blend model in their deli, meat and produce departments at all of their retail stores. The Blend is a method of mixing finely diced mushrooms into proteins such as beef, turkey, lamb or pork to make hamburgers, meatloaf and meatballs.
“We are excited that Doc’s is encouraging their customers to add extra servings of vegetables to their meal by incorporating The Blend,” explains Bart Minor, president of the Mushroom Council. “While many retailers have launched The Blend in their stores, Doc’s is the first retailer to roll-out The Blend in all departments at once (deli, meat and produce departments).”
To help Doc’s Food Stores promote their “Mushroom Mania” launch, the Mushroom Council supplied Doc’s with an assortment of recipe cards to pass out to their consumers; created posters and an Infographic to help their consumers understand the benefits of The Blend; and created QR code labels for easy scanning, which will direct consumers to the Council’s consumer site and provide them with more information on The Blend. Additionally, to celebrate this retail initiative, Doc's will be sampling Blended Turkey Tacos, Blended Chili and will also promote Blended Meatloaf in their deli as their “meal of the week.”
For more information about Doc’s Food Stores visit countrymartgrocery.com. For information on The Blend and retail sales support, visit MushroomsAtRetail.com.
For Immediate Release
Media Contact:
Jill Netzel
Tel: 818-718-8084