Jacobs Farm del Cabo has announced big wins in sales for the company’s fresh organic herb offerings during the Thanksgiving season. The holidays are a time of high demand for fresh herbs, as they add freshness, fragrance, and flavor to end-of-year festivities. Massive demand for herbs far exceeded supply this year. “We sold everything we grew,” said Jacobs Farm del Cabo sales manager Christine Miele.
Demand for Jacobs Farm’s organic rosemary, sage, and thyme was through the roof, as well as the grower’s signature Poultry Mix, which combines all three of these herbs in a 4 oz clamshell. Outside of the savory staples, demand for its off-season herbs like organic dill, cilantro, and mint is outpacing expectations for this time of year as well.
Fresh herbs are a promising category as they become more accessible and popular amongst consumers, and category growth continues to gain momentum. Sales are at an all-time high as consumers enjoy the flavors and aromas fresh herbs provide while also boosting their immunity, mood, and energy.
Fresh herbs are a promising category as they become more accessible and popular amongst consumers, and category growth continues to gain momentum.
“We continue to be strong on supply now through Christmas and will continue to expand the availability of our specialty organic herb offerings in 2024,” said Miele.
The company attributes its success to its commitment to quality, sustainability, and customer satisfaction. “There is no substitute for the eating experience that sun, fresh air, and healthy, organic soil provide for herbs,” Miele said. California’s rich soil and mild climate, plus Baja’s warm desert sun, provide favorable conditions for year-round supply. To date, roughly 75 percent of Jacobs Farm herbs are grown in Northern California, with the remaining supply coming from Baja California Norte.
Already planning for next year’s holiday season, the grower-shipper plans to deepen its marketing for and growing interest in its full herb mix line, including its Hearty Herb Mix, featuring organic bay leaves, parsley and thyme. The mix line also includes herb bundles for seafood and pasta dishes.
For more information:
Danielle Violante
Jacobs Farm del Cabo
marketing@delcabo.com
www.jacobsfarmdelcabo.com