Queensland grower Shaun Jackson has found success in Japan with his unique melon varieties, sending 250,000 melons to the country this year.
Focusing on niche varieties like golden emperor and golden pearl, which are recognized as honeydews, Jackson has cultivated a growing demand for these fruits in Japan, where they are now sold in three supermarket chains.
While the Japanese market has proven lucrative for Jackson, he faces challenges in the domestic market, where niche varieties take longer to gain popularity. Despite the risks and additional costs associated with international sales, the stable demand and higher returns make overseas markets more attractive for the Queensland farmer.
Source: www.abc.net.au