Business is brisk in the largest chili market in Asia, in Guntur. It reopened on June 13. The yard has been receiving 50,000-70,000 bags of chilies daily for the past couple of weeks as demand is high.
Prices of all varieties of the fruit have been skyrocketing ever since the reopening. The ‘341 deluxe’ variety is expensive by Rs 6,000-7,000 per 100 kgs, whereas the prices of other varieties too have witnessed a spike of Rs 2,000 to 4,000 per 100 kgs.
On the increasing popularity of 341 deluxe, one trader said the variety has a rich red color and hot flavor and is predominantly grown in the erstwhile Guntur and Prakasam districts in Andhra Pradesh and Khammam in Telangana.
[ Rs 100 = €1.20 ]