According to the national trade promotion body ZimTrade, there is huge potential to transform local communities through enhanced production and export of value-added traditional fruits and herbs into European markets. This comes as the world over, people are becoming conscious of the health benefits of traditional foods.
The International Trade Centre (ITC) has stated that changing consumer preferences for natural health products, such as wild fruits and natural herbs, has presented a niche that exporters in many least developed countries are looking to develop for sustainable production and export trade.
The growing demand for herbs also comes from the diverse use of products that also include conventional and traditional medicine, food supplements, dietary supplements, and cosmetics.
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