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Thursday, May 26

Gearing up for 2022 US apple season at Apple Quality Summit

Hazel Technologies Inc. announces open registration for its 2nd annual Apple Quality Summit next week. The one-hour event will be held on Thursday May 26th and feature presentations focused on preparing the U.S. apple industry for the 2022 season.

Speakers will include Dr. Desmond O’Rourke, founder and principal at Belrose, Inc.; Art Varela, quality control at Washington State-based River Valley Fruit; Joe Burnham, owner of Ohio-based Burnham Orchards; Dano Simmons, owner of Ohio-based Peace Valley Orchards; and Mario Cervantes, director of business development – agtech at Hazel Technologies.

Left to right: Dr. Desmond O’Rourke, Mario Cervantes

O’Rourke has studied agricultural economics for more than 50 years, with a focus in fresh apple, pear and cherry marketing. In 1994, he founded his consulting company, Belrose, Inc. where he works with public and private organizations around the world to provide insights on global market forecasting for a variety of commodities.

“In a time of great geopolitical and market uncertainty,” said O’Rourke. “Sound assessment of the apple market is critical for making good decisions. I’m eager to discuss this further during next Thursday’s quality summit.”

Art Varela, Joe Burnham and Dano Simmons will participate in an apple perspective panel where they will discuss their tried-and-true techniques for gearing up for the apple season following O’Rourke’s presentation. The summit will close with Cervantes discussing postharvest technologies benefiting the apple category.

Left to right: Art Varela, Joe Burnham, Dano Simmons

“From Hazel 100™ to Hazel Datica™ our suite of technologies is built to provide apple growers with a successful season from start to finish,” said Cervantes. “I can’t wait to discuss the new and exciting ways our technology is benefiting the apple industry during the Quality Summit.”

The Apple Quality Summit is a free event and will offer both English and Spanish translations. Registration is open to the general industry until May 26th or until capacity is reached.

To learn more about the event and register, click here.

For more information:
Hazel Technologies 

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