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medFEL 2022: the meeting for a 100% committed sector

The medFEL event has drawn to a close, with very good results for this edition, gathering the whole Fruit and Vegetable sector.

3,151 professionals happy to be there!
During two days, on Wednesday 27th and Thursday 28th April 2002, more than 3 100 visitors have been walking through the aisles of Perpignan Exhibition Center to meet 200 exhibitors on site, representing the entire Fruit and Vegetable sector: producers, processors, suppliers, brands and retailers, transport and logistics…

This edition was the occasion to debate on the news challenges of the sector: companies in the Fruit and Vegetable sector are today obliged to fulfil consumer demands related to sustainability, CSR, environmental protection, zero pesticide residue, etc.

To this end, medFEL offered a fertile source of information and content, with key highlights including the announcement of European harvest forecasts for summer fruits and a whole series of debates and round tables on topical issues. On each intervention the Agora pulled in the crowds!

Organic at medFEL
The organic players in the sector showcased their production, their contributions and highlighted their specificities: nearly 50 exhibitors offering certified organic ranges were present at the show. The Organic Market, located at the entrance of the show, allowed buyers, visitors and the press to take stock of the organic offer and commitments of the exhibitors concerned.

Innovation at medFEL
In order to meet the expectations of both professionals in the sector but also end consumers, a dozen innovative young companies have exhibited within the Lab'Innov by medFEL. This village, which is a true space for innovation, has highlighted innovative products and/or services in terms of sustainable development, CSR, eco-responsibility, circular economy, zero-waste, ecological initiatives or technological ecoinnovations. 

The success was there! The Lab'Innov is promised a bright future for future editions.

The 'sectors of the future': a major issue, an essential subject
medFEL has shed light on the structuring of new markets and was the occasion to present the "sectors of the future". Indeed, today the agricultural world is changing and production is relocating. The French territory which is rich and varied, can accommodate many – and new – productions thanks to an agricultural sector that knows how to show agility.

The spotlight was placed this year on nuts – almonds, walnuts, chestnuts and oilseeds – lentils.

medFEL, the place for Business Meetings between the sector’s players
This year, 1030 Business Meetings took place during the 2 days of the event. This pre-scheduled program allowed local market players to meet buyers and retailers from many countries, to develop international business and turnover. They were coming from: Austria, Belgium, Colombia, Ivory Coast, Denmark, Egypt, United Arab Emirates, Spain, Estonia, Finland, Hungary, Italy, Nigeria, Netherland, Poland, Qatar, Czech Republic, United Kingdom, Senegal, Sweden, Tunisia.

Around twenty conferences during those 2 days to have an complete overview of the market
medFEL has welcomed for the first time two Headlines: David Djaïz and Olivier Dauvers, invited to give their insights into the big issues and challenges for the Fruit & Vegetable sector from their expert point of view. 

David Djaïz, essayist and lecturer at Science Po shed the light on French agriculture, at a time of competitive transition.

Retail specialist, Olivier Dauvers opened the debate on retail chain vertical strategies.

4 round tables gathered the Fruit and vegetable players: producers, retailers, cooperative or institution members, specialists, to talk about the main challenges of the market: organic offer development, 'low
carbon' label, chemical inputs and soils.

Of course, medFEL was the occasion to announce the European harvest forecasts for apricots, and melon plantations anticipation. After a 2021 European apricot campaign badly affected by frost, 2022 should return to levels closer to average. Regarding melons, the shutdown of the main operators in the sector and bad weather conditions will reduce the areas planted in all the production areas.

All the conferences are available in replay on www.medfel.com 

The event continues online on Tuesday 24th May
medFEL considers its role to be a tool to support the sector’s stakeholders. To keep in touch, after the show, with the actors of the Fruit and Vegetable sector, medFEL continues in digital format, with a 2-part program. 

The aim is to stay in touch with their expectations and share the European harvest forecasts at the right dates, for them to anticipate their respective orders.

Harvest forecasts will be broadcasted on French, Spanish and Italian.

For more information:
medFEL
www.medfel.com 


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