Zimbabwean trade development and promotion agency ZimTrade has issued a statement saying it is collaborating with communal farmers to ramp up baobab production for exports to the European Union as demand for organic foodstuff increases.
The demand for organic foods is said to have risen sharply with the advent of the Covid-19 pandemic as consumers shift their tastes. This has created opportunities for producers to seek more markets and utilize the export window, ZimTrade chief executive officer, Allan Majuru, has said.
Majuru said that the advent of Covid-19 has created a huge export market for pineapples and baobab, in particular. “We have started exporting organic pineapples to the Netherlands and this was premised on the need by our counterparts to focus on healthy foodstuffs,” he said.