On April 8, Trops launched a new promotional campaign ('Si es Trops es mucha fruta') in order to boost the promotion and consumption of avocados nationwide. This campaign will be carried out nationally on television through different media.
The campaign will run until May, coinciding with the national avocado season, on all channels of the two leading media groups in Spain: Mediaset and Atresmedia.
The promotional campaign will also have visibility in digital media through social networks and other types of media. According to Trops, the campaign is aimed at those responsible for household purchases, as "they appreciate the benefits of healthy eating and will include the fruit in their daily menu. They care about their intake of fiber, minerals or vitamins and will use avocados in healthy and nutritious dishes."
The avocado promotional campaign reaches the main wholesale markets.
As every year, Trops avocados are once again present in the main wholesale markets in Spain with billboards and advertising mupis, as well as other types of digital media; wholesale markets such as Mercamadrid, Mercabarna, Mercabilbao, Mercagranada, Mercalicante, Mercamálaga, Mercamurcia, Mercapalma, Mercasalamanca, Mercasantander, Mercasevilla, Mercavalencia and Mercazaragoza.
Trops, leading avocado and mango producer in Europe
Trops is the main avocado and mango producer in Europe, accounting for more than 40% of the Iberian Peninsula's avocado production. Most of the plantations are located in the southern part of Spain, mainly in Malaga and Granada, the Mediterranean strip of Valencia, Alicante, and in the southern part of Portugal, in the Algarve.
The Sociedad Agraria de Transformación Trops was created in 1979, when five producers from the Axarquia region decided to join forces to offer their products directly to the national and international markets.
Trops is currently the largest transnational growers' organization in Andalusia specialized in the production and marketing of avocados and mangoes. It has more than 3,000 associated growers and its products are present in more than 25 countries. It is also a pioneer in the research and implementation of new cultivation techniques that guarantee the sustainability of the environment in which it operates.
For more information:
TROPS
Tel.: +34 95 250 0700
[email protected]
www.trops.es
