Although the apple season is still ongoing in Turkey, the growers of Ana Fruit are already getting prepared for the next season. According to Kubra Guven, marketing manager for the Turkish exporter, it’s important to host special training for the growers: “As the weather has been cold, there is mobility in the domestic market. Apple prices in storage have gone up a lot. At the same time, the apple growers are starting the preparations of their gardens for next season's crops. Last week, our agricultural engineers and one more agricultural expert have been doing our training meetings with the growers regarding the efficient use of pesticides and how they should treat their gardens. We are planning to continue apple packings until June and at the same time we’re aiming to assist the growers to have more quality efficient crops each and every year.”
For Ana Fruit, their apples are mostly sent to the Indian market, where demand has been high. “Currently the demand looks good both in the domestic and the international market. The main market we supply with apples is India,” Guven explains. “At the moment, we have availability of Red Delicious- Granny Smith- Crisp Pink and also a little of the Fuji varieties. The highest demand is for Red Delicious and the second would be Granny Smith apples.”
For the remainder of the season, Guven expects there will be challenges ahead for some exporters: “At the moment, apple prices in the local market are too high, the quantities of good quality apples are limited and this can reduce the options for some exporters. But we believe it will not affect our place in the market as our main brand LAILA has established itself in India with our sustained understanding of quality. We are expecting the season to end well and we wish all growers to have a fruitful and healthy crops for the 2022-2023 season.” Guven concludes.
For more information:
Kubra Nur Guven
Ana Fruit Gıda San. Ve Tic. Ltd. Sti
Tel: +90 246 606 0660
Mobile: +90 534 838 4232
Email: marketing@anafruit.com.tr
www.anafruit.com.tr