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Viva Fresh announces winery tour addition

The Texas International Produce Association (TIPA) has announced the inaugural Viva Fresh Winery Tour in nearby Grapevine during this year’s event on April 21st, 2022. Sponsored by SunFed and Lakeway, the tour will serve as an alternative to Viva’s popular golf outing.

“We are extremely proud of what we’ve built through Viva Fresh since 2015 but we understand we need to continuously push ourselves to look at the show with a fresh perspective,” said Dante Galeazzi, CEO and president of TIPA. “We know there is demand for networking opportunities aside from golf on Thursday, and a wine tasting felt like the perfect addition to our lineup. We are incredibly excited to kick that off this year in Grapevine.”

Already showing a strong buyer presence with early bird sign ups, buses will leave the Gaylord Texan Resort at 12 p.m. and return participants by 6 p.m.

Texas is the fifth-largest wine-producing state in the U.S., with Grapevine serving award-winning wineries and winemakers. In fact, the city is named after the wild mustang grapes that grew on the Grape Vine Prairie. Grapevine is also home to the premier Urban Wine Trail in Texas as well as the Texas Wine and Grape Growers Association and Grape Fest®, the largest wine festival in the Southwest, held annually in September.

The tour will consist of four wine tasting room stops in downtown Grapevine from local-area wineries:

Messina Hof Grapevine Winery: Opened in late 2014 and featuring more than 50 wines from 28 different varietals, this winery is a fan favorite.

Delaney Vineyards: This winery channels a simple elegance that allows visitors the chance to smell the roses while enjoying a refreshing glass of wine.

Cross Timbers Winery: this winery offers a unique wine tasting experience, featuring 11 varietals grown in the High Plains

Landon Winery: Its use of stainless-steel tanks and American and French oak barrels are examples of the ingenuity and complexity of the Landon wine making process.

Viva Fresh attendees can sign up for the winery tour during online registration or by contacting TIPA at (956) 581-8632. Participation is limited to small groups so interested parties should register quickly before the event sells out.

For more information:
Jen Velasquez
Viva Fresh Expo
Tel: +1 (813) 380-8411   

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