The UK’s first carbon neutral potato. ‘Root Zero’, will arrive on the shelves at 200 Waitrose stores this week. This will increase the availability of the planet-friendly potatoes throughout the UK, including stores across London and, in the week that it hosts COP26, Glasgow.
They will also be available through waitrose.com.
Sources say Root Zero potatoes are certified carbon neutral and grown using sustainable farming practices to remove carbon dioxide, create healthy soil and increase local biodiversity. Grown in Pembrokeshire by Puffin Produce, the company has measured the complete carbon footprint of the potatoes.
The potatoes are packed in 100% plastic-free bags which can be recycled, reused or home-composted, which saves more than five and a half tons of plastic from reaching supermarket shelves.
Photo source: Waitrose.com