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37th edition of the fair to be held from September 7 to 9 in Rimini, Italy

ASF Edition, together with Frutaria Life and Quality Plant, will attend Macfrut again this year

Macfrut is a leading event for professionals in the fruit and vegetable sector, both nationally and internationally. This year, as a result of the current circumstances, the fair's format will be a hybrid between face-to-face and digital in order to facilitate business opportunities.

ASF Edition, the French subsidiary of the agricultural company Frutaria, has continued to evolve and innovate in the development of certain species. It has done so with the Ondine brand for flat fruit (flat peaches and flat nectarines) or the Regal'In brand for round fruit (cherries, apricots, peaches, nectarines) obtained with the company's research programs.

Thanks to the innovative boost in the development of these and other varieties, with flavor as the most important characteristic, ASF Edition has managed to stand out from the competition, taking over new markets and attracting the attention of many consumers.

ASF Edition will be attending the fair together with Frutaria Life, an international fruit plant nursery with extensive facilities that allow it to offer high quality plants and fruits with the best organoleptic qualities and the longest post-harvest life. Also present will be the company Quality plant, a nursery devoted to providing assistance in the choice of varieties, fertigation, pruning, crop maintenance and anti-hail covers. The objective is to help in the decision of what to plant, how to plant it and how to protect those crops.

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