Planetfair and Messe Essen will organize the twelfth edition of the International Perishables Expo Middle East, taking place 22–24 November 2021 at the Dubai World Trade Centre, giving fresh produce industry traders and professionals the chance to create new business opportunities within the Middle East region.
According to the organization, WOP Dubai is the only dedicated exhibition for fresh fruits and vegetables trade in the Middle East and has turned out to be the region’s most important annual platform for fresh industry members to meet and do business.
"It has been a tough year for everyone and the pandemic continues to influence our lives but the efforts and procedures to fight it are ongoing as well and we believe that 2021 will be the year of recovery and for most businesses going back to normal. We have been looking for an appropriate date together with the Dubai World Trade Centre to ensure the maximum exposure for the fruit industry in the Middle East and we are confident that November 2021 will be the perfect timing for WOP Dubai this year.
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