Summer is around the corner, and that's when the melon and watermelon production will reach its peak in Spain. For several years now, in this key moment for the melon and watermelon market, Enza Zaden has been organizing the Melon House Fair; two intense weeks, from June 28 to July 9, during which the spotlight is on the sector's professionals. The event offers personalized meetings, digital resources and the possibility of visiting a trial field to learn about new concepts and complete programs for all kinds of melons and watermelons.
Melon House Fair 2021 is an inspiring space for all melon and watermelon professionals; the place to share knowledge and market trends, check the latest news about Enza Zaden's wide portfolio and get to know more about its complete programs, which can help guarantee a year-round production.
Complete programs for the 12 months of the year
The main goal of Enza Zaden's lines of improvement for different kinds of melons is to guarantee the consistency of the final product and that the needs of all links in the chain are covered.
For this reason, all programs include resistant varieties that offer high profitability to growers, but which also have a long shelf life and excellent postharvest without sacrificing flavor; a fundamental feature to satisfy the expectations of the final consumer.
Two formats: face-to-face or digital, adapted to the needs of the customers
"After last year's success, we have decided to continue to provide additional resources to our customers, such as audiovisual materials or virtual tours of the demo, thus offering a full 360° experience. During the two weeks, the goal is to ensure all participants have the chance to enjoy a face-to-face and/or digital experience of Melon House Fair," says Giuseppina Inturrisi, Marketing Enza Zaden.
A whole multidisciplinary team (R&D, Marketing, Sales and Product management) will be attending personalized visits in the demo (digital or face-to-face) and meetings in small groups, and all with the necessary protocols to ensure the safety of all attendees.
"The goal is to build a space in which to strengthen relationships and create value together, because only together will it be possible to continue to generate value and benefits for all," says Inturrisi. "We'll be waiting for you from June 28th to July 9th with great hopes and plenty of news!"