Fruit-X: Innovation in a sea of blue

"We are anticipating the commercialization of a new blueberry variety group"

Big Innovation Leap
Having a strong hold on the Blueberry market in South East Asia, Fruit-X Asia have been holding their breath in anticipation of commercialization of a new Blueberry variety group, which is expected to create a major boom in the current market.

This big leap in innovation was initiated with full focus on the consumer experience, regarding fruit sweetness, crunchiness, and bigger size but with the emphasis on the consistency of these attributes.

New blueberries variety in USA.

Reliability and Excellence
As part of the Fruit-X Asia core values of “Reliability and Excellence” they are now changing the game in terms of the Blueberry market, where traditionally the fruit has lacked consistency in size and taste, making it difficult for retailers to create brand loyalty. This major area of concern will now be strongly tackled by Fruit-X Asia in their pursuit of giving their clients a competitive edge.

Heritage Growers blueberries packing process.

A bold decision… 
Not being shy when making bold decisions, Fruit-X Asia has decided to only trade with the new innovative variety of Blueberry, ensuring less hassle and uncertainty for their buyers.

With the increased volumes in demand, it is very tempting for companies to follow the conventional stream of Blueberry varieties, which are abundantly available in the market, however Fruit-X Asia has decided to stand strong with their ethos of “lasting relationships” by being the front runners in providing their clients with certainty of quality.

Blueberries are freshly picked from the farm.

Strong Partnerships
Fruit-X Asia can confidently take this bold standpoint regarding their precise selection of superior blueberry varieties, by having a strong support base. This is materialized, in the case of Fruit-X Asia, through their partnership with Oregon Berry Packing for the US Season. They are the market leaders in the scarce production of the new innovative blueberry varieties and have chosen Fruit-X Asia as their commercial arm in South East Asia.

Fruit-X Asia is very proud of this nomination, since they recognize how selective the producers can be when deciding who to supply with this superior berry variety.

More information:

Fruit X Asia
Tel: +603 2713 6518

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