Data from Benlai.com, an e-commerce grocery shop, show that during the Chinese Labor Day holiday period, they issued 380 million yuan worth of consumer coupons, and order transactions increased by 300% year-on-year. Fruit sales in the area of Guangdong grew by 300%.
In late April, the website launched a promotion campaign with the plan of issuing 1 billion yuan worth of consumer vouchers, covering nearly a thousand products in various grocery categories such as vegetables, fruits, meat, fish and seafood, and snacks. Various offers were also launched during the holiday with greater discounts than last year.
As of May 5, more than 8 million consumer vouchers worth 380 million yuan have been issued. It is understood that the use of consumer vouchers is concentrated in the five major grocery categories of fruits, meats and poultry, fish and seafood, prepared foods, and grains and oils. These vouchers have brought a total of 115 million in sales, and that of high-end fruits has increased by more than 200%.
Data show that consumers in Guangdong have the greatest demand for fruits, whose sales increased by more than 300% during the holiday period. In addition, the growth seen in this category this year is mainly in imported fruits, such as Zespri kiwifruit, Chanee durians from Thailand, and Sunkist oranges from the US. The unit price in the area of Shanghai increased by 10%, and the volume of orders increased by 300% year-on-year. Among them, the volume of same-day-arrival orders increased by 150% year-on-year.