Although the world is still in the grip of the current pandemic, the blueberry market has not stopped growing. It is advancing in a permanent trend of development that has been maintained for more than a decade. Parallel to this, the genetics market, specifically varietal improvement, has grown in the same way, though even faster.
The effort to produce new varietal alternatives of the crop has not stopped, so that the market for blueberry genetics for the industry is always ready for a new and varied offer.
In the next decade, it is projected that the geography of blueberry production will extend to regions that will need increasingly special varieties, which must be adapted to soils or climatic realities that are very different from the biographical trajectory of the crop to this day.
Blueberriesconsulting.com reports how the extension of the blueberry cultivation map has prompted the genetics market to develop more research and advance in the genetic improvement of plants to obtain new alternatives, intent on meeting the growing demand of new producers that are integrated and the necessary varietal replacement of the old players in the industry.
In general, the details that determine the quality of the new varieties, from the point of view of the producer's expectations, is firstly the productivity of the plant, then it is the organoleptic qualities of the fruit that determine their best quality and differentiation, such as the flavor, sweetness, greater caliber, bloom, crispness, and above all the firmness to face long trips to the destination markets, which allow it to maintain the qualities that make it different.